Welcome to Your Business Foundations.

Before you worry about…

⇢ content creation ⇢ social media ⇢ offers and programs ⇢ lead magnets ⇢ or ****how to get more clients

… you need to define the core of the business first.

And that starts with getting the foundations out of your head and into one place… ** Your Brand DNA**

<aside>

Your Brand DNA is the core document that captures those foundations – what you’re building, who you serve, the problem you solve, your approach, positioning, communication and where the business is going.

Think of it as the source document for your business.

</aside>

By the end of this guide, you’ll have your own Brand DNA that helps you:

• figure out your positioning
• understand your audience’s reality – their problems, symptoms, pain points and desired outcomes
• communicate what you do clearly
• create more consistent content
• make better decisions about your offers and direction
• give AI, team members and people you work with actual context about your business

Before You Start

You’ll need somewhere to capture your Brand DNA as you work through this guide.

• Notion – you can duplicate the Brand DNA Template I’ve created for you
• Or use your own space — Google Docs, Word, Notes... whatever works for you
• ChatGPT or another AI tool — optional, but useful for working through and refining your answers

That’s it. Let’s get into it.

Watch This First